Are you considering a Facebook advertising campaign for your small business? Before you get started you first need to consider the goal of advertising on Facebook. Do you want to generate more traffic to your website, get more leads, increase brand exposure, or simply to get more fans to like your business page? The good news is that you can achieve any one of these goals with Facebook advertising. Once you have chosen your goal you can then begin developing a successful Pay-Per-Click (PPC) strategy.
These are just the basics of social advertising, and really only scratch the surface. The real Facebook advertising costs that people fail to see is the fact that it is used to gain fans not necessarily customers. The most important thing to realize is that you are using ads to grow your community, not to make the sale. Also remember, unlike Google ads, these ads aren’t targeting people that are actively searching for your niche, they target based on keywords in people’s biographies, age, interests, etc. Just because they have it written down doesn’t mean they’re always thinking about it. Finally, do small test runs on your ads before trying to launch a huge ad campaign. It’s better to lose 5 dollars on an ad that doesn’t work, than 50 dollars. Start small, and grow as you see the success of your advertisement.
Businesses have many options with Facebook Advertising and can start at just one dollar a day. Business owners can advertise their company’s actual Web site, a product, service, the company’s Facebook Fan Page or an event page. Advertisers can choose to either pay per click or impression, which is pay-per-view. You choose the maximum amount you are willing to spend; there is a suggested bid range that shows you what other advertisers are currently bidding to reach your target audience. You can also schedule your ad to run continuously starting the day you create it or specify certain dates when you want the ad or ads to appear. Another unique feature of Facebook advertising is a company can target a specific audience with demographic filters such as location, age, sex, education, workplace, relationship status, relationship interests, languages and keywords. You can track your ad’s progress, gain insight about who is clicking your ad and make modifications to your ads to gain the best results.
Just imagine, if you were the sole owner of an enterprise, which catered a deeper insight for a large group of population and dealt with items as books, music, clothing, food, entertainment and so on. It is often said that, the social media will reveal its information and align its users into a system, which builds a nice platform for advertising online. Obviously, revenue will be generated in seconds. As according to opinion; experts with the use of Facebook advertising coupon, the budgets for the advertising industry are going to experience a sharp rise in the coming years. Thus, the integrated campaigns for Facebook adverts are going to be higher. Sir Richard Mullins, the current director “Acceleration Media”, keeping in mind the existing advertising scenario, laid down special trends, which have been enlisted herein.
Facebook advertising (or social advertising) is a new platform for PPC advertising, similar to the Google PPC ads. While FB advertising costs are generally much lower than Google ads, you need to be careful. Social Advertising can actually cost you a lot more of burned money, if you aren’t using them right. I want to give you a few pointers on launching a successful social advertising campaign.
The minimum daily budget for CPC and CPM is USD 1.00 and Facebook advertising will not charge you more than the minimum budget you have set. In addition, your daily budget must be 2 times the CPC or CPM amount that you set. If you set 10 USD for the CPC, then your minimum daily budget must be set as 20 USD.
It would seem a no-brainer that the world’s so-called “third largest country” would be a prime advertising medium, but that’s not necessarily the case. While Facebook may boast over 400 million users and have produced a projected $4 billion in advertising dollars for 2010, that doesn’t mean it’s necessarily the advertising gold mine it so obviously seems on the surface to be. After you’re done website building, next comes the ongoing task of website marketing, and to do that effectively-and not wastefully-you’ll need to dig a little deeper to find the truth of which online advertising sources deliver the best bang for the buck.Ads On Facebook Vs. Google SearchBefore making his well-publicized departure from the company, Google’s ex-CEO Eric Schmidt wrote off Facebook as an ignorable competitor in the online advertising game. His argument? They’re not search ads.
In other words, Schmidt is saying that because the ads on Facebook aren’t derived from a user’s searches, they provide less immediate relevance to the viewer than the ads that appear alongside Google Search Results. Of course, the counterargument to that could be that ads on Facebook are distributed based on a user’s Likes and their other Facebook activity, including-perhaps most notably-the recommendations of their Friends, said to triple a Facebook ad’s effective durability.
Still, it’s hard to argue that an ad appearing in direct, real-time response to a specific search is more relevant (or at least timely) to the viewer than one based on their overall profile. Costs More, Less EffectiveAccording to social media news source Mashable, Facebook ads increased in cost from 2009 to 2010 but decreased in effectiveness. The Webtrends survey from which they gleaned this data, which examined over 11,000 ads on Facebook, also found that Facebook advertising produced about half the click-through rates of traditional banner ads. For Which Demographics Are Facebook Ads Most Effective?The same Webtrends survey found that the older the viewer, the higher the click-throughs, although with a noticeable drop-off after age 6This means that, provided your target market is not senior citizens, the older the audience, the more likely that advertising to them on Facebook will deliver. Interestingly, the survey found no difference in the click-through response of men and women.For Which Industries Does Facebook Advertising Deliver?It should come as little surprise to learn that the most effective ads on Facebook were the ones for products and services considered “fun”, including entertainment, media and blogging.
The least popular campaigns on Facebook were for “drier” industries like computer software and health care.Using This Information To Choose A Website MakerMany of the website maker services online offer free Google and Yahoo search advertising integration, and many more website builder services offer free credits for search advertising on those engines. Nowadays, you’ll also find quite a few website creator services offering Facebook advertising features as well. The question is, is Facebook advertising support a feature worth seeking out in website building software or no?A website builder that integrates Facebook advertising functionality is certainly a boon to a site, but for comprehensive support with a well-rounded online marketing plan that delivers you the best chances of getting the highest click-through rates on a consistent basis, a website creator that incorporates a full selection of all the standard online advertising options-including Google AdWords and traditional display and banner ads-is best. At least for now it seems unwise to eschew any one form in favor of the other.
Another issue that most of the small businesses have is the lack of resources to launch large marketing campaigns. Facebook is a great solution to address that issue. You can do a huge marketing campaign on Facebook by assigning one person with a computer and an internet connection. No need to allocate a huge set of resources to acquire best results. This is another benefit of Facebook advertising.